All Blog Posts (22)

Automotive Internet Marketing Charts and Graphs from the AIM Network

Automotive Internet Marketing Charts and Graphs from the AIM Network:

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Added by ADP Social Media Marketing on April 3, 2010 at 11:49pm — No Comments

How many hours per year do you spend stuck in traffic?

We’ve all been there: Hoping to get to work on time! Hoping to get home to dinner! Hoping we don’t run out of gas before the next exit.

For many commuters, it’s a daily ritual - the all American traffic jam.

I personally believe this phenomenon was invented in Boston. After all, the Pilgrims did land in Massachusetts first. But, Boston has fallen behind the times and sadly can only claim a ranking of 12th in the nation among the worst commuting metropolitan areas in recent ti… Continue

Added by ADP Social Media Marketing on March 19, 2010 at 7:07am — No Comments

AAA Offers Interactive Programs to Help Parents Improve Their Teenagers’ Driving

According to the American Automobile Association (AAA), the per–mile fatality rate for 16–year–olds is approximately 10 times that of adults. Why are teens so accident prone? AAA cites the following reasons:

• New drivers learn both good and bad driving habits mostly through experience.
• Novice drivers are less likely to stay focused, scan their surroundings effectively, identify potential hazards early, and make tough decisions quickly.
• Teen drivers perceive less risk in… Continue

Added by ADP Social Media Marketing on March 19, 2010 at 7:06am — No Comments

What is the Best Way to Test Drive a Car?

When buying a new car, the test drive is a critical step in your decision making process. Before you go to the dealership for your test drive, take the following steps:

1. Research the cars that interest you.

a. Online: Check out dealer eCommerce web sites, dealer social media sites, automobile blogs (see what other consumers are saying), Edmunds.com www.edmunds.com

… Continue

Added by ADP Social Media Marketing on March 12, 2010 at 2:22pm — No Comments

Look Out World! The Groomers are Driving on Your Highways!

One-in-six Americans (16%) have combed their hair or applied makeup while driving, according to a Social & Demographic Trends survey by Pew Research Center. And those are only the ones who admit it!

We’ve all seen those “smart” commuters who try to save time by shaving, brushing their teeth or flossing, removing or altering contact lenses, or putting on jewelry – while on the way to work.

But, just when you think you’ve heard or seen it all, you haven’t.

… Continue

Added by ADP Social Media Marketing on March 12, 2010 at 2:00pm — No Comments

Do You Eat While You Drive? Forget Cholesterol! Another Reason Why Burgers May Be Killing You!

Raise your hands now and tell the truth! Who doesn’t eat while driving! But, experts say eating while driving can be hazardous to your health – a recipe for disaster!

According to a 2006 study recently released by the National Highway Traffic Safety Administration (NHTSA) and the Virginia Tech Transportation Institute, 80% of crashes and 65% of near-crashes involve some form of driver distraction within three seconds before the crash.

Cell phone usage led the list of distract… Continue

Added by ADP Social Media Marketing on March 5, 2010 at 2:01pm — No Comments

Unemployment Up. U.S. Highway Fatalities Down.

There is a downward trend in the number of traffic fatalities nationwide, according to the U.S. Department of Transportation. That’s the good news.

The bad news is that part of the reason for the decrease is the increase in unemployment. Fewer jobs means fewer commuters means fewer accidents during rush hour.

While final figures for 2009 have not yet been released, figures for the first nine months indicated the trend in fewer fatalities was continuing downward. But, even befo… Continue

Added by ADP Social Media Marketing on March 5, 2010 at 1:59pm — No Comments

Surprising Ways to "Go Green," even before you buy your first hybrid.

If you don’t have a hybrid on your shopping list, there are still many cheap and easy ways to Green Your Car:

1. If you have a roof rack you never use, remove it. One consumer compared the gas mileage of his car at 54.7 mph (88 kph) with 1) no roof racks, 2) an empty roof rack, and 3) a mountain bike on the roof rack.

He found that compared to the baseline of no roof rack, the empty rack reduced his MPG by -12.… Continue

Added by ADP Social Media Marketing on March 1, 2010 at 7:47am — No Comments

Should cell phone usage or texting be a moving violation?

Feelings run high when it comes to the issue of cell phone use and texting while driving. Everyone has an opinion, but we may be light years away from any consensus!

Even the celebrities can’t agree. Oprah Winfrey asked her employees to sign a pledge against cell phone usage in cars. While, Maria Shriver was busted over her cell phone usage --caught not once, not twice, but THREE times talking on her cell phone while driving. Maria’s husband – Arnold Schwarzenegger, the governor of Cali… Continue

Added by ADP Social Media Marketing on March 1, 2010 at 7:46am — No Comments

The Family Driving Vacation is Alive and Well, with an Assist from High Tech

Who doesn’t have fond memories of family road trips - those landmarks of childhood fun and adventure? It’s a fine American tradition, and parents today are continuing it -- fueled, in part by the current economy.

(Yes, cost-effective family driving trips are experiencing a strong revival. It’s generally cheaper for a family of 4 to drive to a relatively close vacation destination, than buy 4 plane tickets to a more distant mecca. Plus, there are lots of sites to be seen along the way.)… Continue

Added by ADP Social Media Marketing on March 1, 2010 at 7:44am — No Comments

Buckle Up Your Pets for Your Mutual Driving Safety!

Millions of people travel in their cars with unrestrained dogs, cats and other pets every day. As long as the trip is uneventful, all is well. However, what if there’s an emergency or an accident?

According to Bark Buckle Up, a leading organization

… Continue

Added by ADP Social Media Marketing on March 1, 2010 at 7:40am — No Comments

AAA offers new test and advice for drivers over 65 years of age

According to the American Automobile Association (AAA), by 2020, there will be more than 40 million licensed drivers ages 65 and older. Today, seniors have the highest crash death rate per mile of all drivers, except teenagers. Senior crash fatality rates have climbed while overall fatality rates for all ages combined have remained stable since 1991.

Even though seniors are more likely to wear their seatbelts, less likely to drink and drive, and less likely to speed, they are more like… Continue

Added by ADP Social Media Marketing on March 1, 2010 at 7:39am — No Comments

Social Media Marketing Best Practices for Car Dealers

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Added by ADP Social Media Marketing on February 14, 2010 at 2:15am — No Comments

Mazda Community Slideshare Documents and Presentations

| Get your SlideShare Playlist

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Added by ADP Social Media Marketing on December 28, 2009 at 8:09am — No Comments

Ralph Paglia's ADM Professional Community Activities

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Added by Ralph Paglia on December 22, 2009 at 5:49pm — No Comments

People Who Like People Love Social Networks

Social Media Users Thrive on Networking and Depend on it as Their Most Trusted Information Source Trusted Medium… Continue

Added by Ralph Paglia on December 14, 2009 at 10:30pm — No Comments

More Automotive Shoppers Use Social Media than Search Engines

Study: Social Media Reaches More Shoppers than Search Engines, Portals December 12, 2009 LAS VEGAS — If the auto industry wants… Continue

Added by Ralph Paglia on December 14, 2009 at 10:28pm — No Comments

Advanced Search Codes For Twitter Ninjas!

Advanced Twitter Search Operators Automotive Digital Marketing Ninjas find exactly what they are looking for in Twitter, then save ad… Continue

Added by Ralph Paglia on December 14, 2009 at 10:25pm — No Comments

5 Things to Keep in Your Car At All Times

There are many things you should keep in your car at all times. A spare tyre - for example - is just one of those things. Working out what these things is however, usually comes a little too late. Thankfully this list is here to make sure you have exactly what you need when you need it.

A Spare Tyre: It goes without saying that this is absolutely essential to keep in your car at all times. Just in case you've already taken it out and used it, it's always wise to double check to

… Continue

Added by Jennifer Adams on November 2, 2009 at 8:09am — No Comments

Mazda Owners and Car Buyers Seeking a Better Way to Buy or Service a New or Used Mazda

Dear Mazda Community, We would like to thank you for considering CardinaleWay Mazda for your next new or used vehicle purchase. All of us at CardinaleWay in Mesa, AZ are devout Mazda enthusiasts and have embraced the spirit of Zoom Zoom along with our cutomer friendly way of doing business. We would really appreciate your business, and we will work hard towards exceeding your expectations. I am very proud to be a member of the CardinaleWay Mazda sales team. Our business model is designed to el… Continue

Added by ADP Social Media Marketing on October 30, 2009 at 7:30pm — No Comments